Unit 4 Advertising Methods P2

Topics: Advertising, Newspaper, Billboard Pages: 12 (483 words) Published: April 13, 2015
Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

UNIT 4 – ADVERTISING
METHODS
Etisalat

Presentation by Saud Usman Shaikh 12B1

1

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Agenda:
 Company Introduction
 Products and Services
 Advertisement and Promotions
 Types of Advertisement
 Event Sponsorship
 Television Advertising
 Online Advertisement
 Newspaper Ads / Newspaper Stickers
 Billboards / Unipoles / Moopies

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Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Company Introduction
• Etisalat is a UAE-based telecommunications services

provider.
• It is currently operating in18 countries across Asia, the Middle East and Africa.
• Etisalat is the13th largest mobile network operator in the world, it connects a total customer base of 100 million

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Products and Services
• Some of the services offered by Etisalat are
• Mobile Services
• Telephone Services
• Internet Services
• Landline Services
• Television Services

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Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Advertisement and Promotion
• Etisalat’s promotion and advertising strategyhas a pattern.

Its services are already running in the market, but existing and potential consumers are not aware of them.
Promotion is carried out for individual services at a time
and not more than three promotions are available for each
category of service at the same time.
• The advertisement are targeted to the current promotions only to create awareness

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Types of Advertisement
Etisalat uses different advertising methods and techniques
that help the company excel in front of their competitor DU. 





Event Sponsorship
Television Advertising
Online Advertisement
Newspaper Ads / Newspaper Stickers
Billboards / Unipoles / Moopies

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Event Sponsorship
Etisalat participates in various events throughtout
the calendar year.
Events sponsorship is a very effective method of
communication.
Some events sponsored by Etisalat are DSF,
Sharjah Qasba Festival, UAE football
Championship etc
Event sponsorship helps us increase our brand
awareness as well helps to generate consumer
preference and to foster brand loyalty.

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Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Television Advertising
Television Advertising Helps reach a
very wide audience. It is one of the
most effective though expensive way
of advertising . It helps Etisalat’s
Promotions reach a wider market
audience.

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Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Online Advertisement
Etisalat mainly advertises on their own website to create
awareness of new promotion campaign’s

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Newspaper Ads / Stickers
Newspapers are the most common
form of advertisment it is read by
most business men and all the
other age groups.
Newspapers also very less costly.
When Etisalat is not inserting an
ad it is using the stickers on the
newspaper to save cost

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Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Outdoor Advertisement
For a more eye catching and effecting advertising method
Etisalat uses the outdoor advertising method which is
1. Billboards
2. Unipoles
3. Moopies

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Thank You

12

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