Brand Management - 3374 Words
What is a Brand ?
Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets.
A brand is name, term, sign, symbol, design, or a combination of the above to identify the goods...
3,374 Words | 11 Pages